A kick in the butt

GI ASSOCIATES

Overview

Colon cancer is the third-leading cause of cancer-related deaths for men and women, and even though it’s preventable with screenings, people aren’t getting colonoscopies as they should.

TRADITIONAL & DIGITAL ADVERTISING

DESIGN & CREATIVE

BRAND DEVELOPMENT

Taking Action

These boards were developed to run during March, Colon Cancer Awareness Month. Boards were focused on raising awareness of getting a colonoscopy. The digital outdoor boards were located along the freeway – so there was a “traffic” theme to utilize the environment in which they were running. Boards featured a common sense approach, along with humor and diversity to show colon cancer doesn’t care who you are, and can affect anyone.

The Outcome

Increased awareness for colonoscopies and increased patient appointments (pre COVID).

Awards

2021 Graphis Advertising Annual Gold Award